被封“雪州最髒瀑布”‧烏魯音瀑布變垃圾場 (Ulu Yam Waterfall Classified as Dumpsite Waterfall)

• 國內  2010-12-07 18:30 Source: http://www.sinchew.com.my/node/185859?tid=1

• 烏魯音瀑布入口處也堆滿垃圾，可見鮮少人員管理該處。（圖：星洲日報）

（吉隆坡7日訊）著名旅遊勝地烏魯音瀑布慘遭垃圾蟲破壞，美麗瀑布變成垃圾場！

非營利組織探險瀑布團隊代表葉慧麗向星洲日報說，景色怡人的烏魯音瀑布垃圾處處，堆積多時的垃圾無人清理，既影響市容，也破壞環境衛生。

她說，靠近雙溪杜亞休閑公園的烏魯音瀑布周遭長期無人清理，導致堆積的垃圾越來越多。

“我們到過國內80多個瀑布，一半以上都出現無人打掃的情況，但烏魯音瀑布是我在雪州見過最骯髒的瀑布。”

她說，該組織每年定期舉辦瀑布聚會與進行清理工作，響應愛護地球，保護環境運動。

瀑布7月打掃仍不治本

“今年7月已打掃過烏魯音瀑布，但上個星期重游瀑布時發現，垃圾問題趨向嚴重。”

她認為，造成瀑布骯臟的原因可能是旅客缺乏公德心，亂丟垃圾和政府單位鮮少看顧。

她說，瀑布是旅遊景點之一，若出現衛生問題，將讓旅客對該瀑布留下不好的印象。

她說，她已向雪州環境委員會、消費人事務和旅遊部門黃潔冰反映此事，對方也應允儘快處理。

星洲日報‧2010.12.07

Translation:

Hulu Yam Waterfall Classified as Dumpsite Waterfall
* Domestic News 2010-12-07 18:30
http://www.sinchew.com.my/node/185859?tid=1 *

At the Entrance of the Park. This shows that not many is managing the place.(Photo: Sin Chew Daily)

(Kuala Lumpur, 7 News) A known waterfall picnic spot in Ulu Yam, tragically being damage by litterbugs, beautiful waterfalls turns into a garbage dump!

Joe Yap, a representative from Waterfall Survivors Sin Chew Daily, the scenic waterfalls in Ulu Yam is strewn with garbage everywhere. From the look at the rubbish, it shows that it has not been clean up by the care taker for a long time. This not only affects the beauty of the waterfall but also the hygiene of the waterfalls and the environment.

She said that they have cleaned up the waterfalls not too long ago but the rubbish piled up again and it is worst than before.
"We have been to more than 80 waterfalls, more than half of are dirty but the Ulu Yam Waterfall in Selangor is the worst we've seen"
She said that the organization regularly hosts clean-up programs at waterfalls in response to caring for the earth, protect the environment movement.

Cleaning up in the Ulu Yam Falls in July did not solve the problem.
"This year in July we have cleaned Ulu Yam falls, but during a visit last week, we found that the waterfall's rubbish problem is even serious than before."

She believes, the falls are dirty may be due to dirty the lack of civic-minded travellers, littering, and government agencies rarely looked after.

She said that the waterfall is a tourist attraction, the cleanliness problems, will give visitors a bad impression of the Falls.
Joe Yap had contacted the Executive Councillor of Tourism, Consumer Affairs and Environment of Selangor State Govt, Y.B. Elizabeth Wong to reflect this and action will be taken by the relevant authorities soonest possible.

Sin Chew Daily ‧ 2010.12.07

Seeking CSR Sponsorship for Year 2011

Waterfall Survivors

Dear Members and Friends,

Please help us spread the news!!! We are looking for sponsorship for year 2011.

Confirmed Events in 2011 Calendar

1) Waterfalls of Malaysia Photography Contest - Ongoing till 27th Feb 2011
2) Save Our Waterfalls Campaign Earth Day - 24th April 2011
3) The Selangor Eco-Charithlon - 5th June 2011
4) Save Our Waterfalls - Oct 2011
5) International Eco Conference - Dec 2011
6) Waterfall Survivors Annual Dinner Bash - Dec 2011

Confirmed Waterfall Excursions
50 day trips
12 camping/overnight excursion

All our events are endorsed and supported by

Tourism Selangor & Selangor State Government.

Our Sponsors & Supports
(2010)
Tourism Selangor
Olympus Malaysia
Fitness First Malaysia
World of Sports
Teva Footwear
Bacfree Filters
Pansing Marketing
Southern Lion

HOW TO SUPPORT OUR EVENTS

Presenting Sponsor – Highest Level:
• Most significant contribution to Waterfall Survivors
• Contributions will be financial or significant service
• Highest exposure possible

Contributing And Supporting Sponsor – Mid Level:
• Significant contribution to the Waterfall Survivors either financial or as a service
• Substantial exposure

Product Sponsor – Entry Level:
• Targeted marketing in the area of your choice
• Have your own idea? We would love to hear it. Contact us for branding ideas: joe@waterfallsurvivors.com.my  or 019-6787460.

We are looking forward for corporate that wish to contribute their CSR budget to our cause and help us Save Our Waterfalls and sustain our Waterfall Survivors group.

for more information our sponsorship requirements, please contact joe@waterfallsurvivors.com.my or 019-6787640

Putting the corporate back in corporate social responsibility

Monday November 22, 2010

source: The Star

Monday Starters - By Soo Ewe Jin

IN my interactions with various people in Corporate Malaysia, the one topic that is guaranteed to perk me up is when we talk about corporate social responsibility (CSR).

Many of the big boys have well defined strategies and they should be applauded for doing their part to ensure that their businesses are socially responsible.

But, as I have written before in this column, CSR must not become just a mandated responsibility, or an opportunity for top company officials to bask in the media limelight every now and then.

For CSR to work in a company, all the people who work there must be a part of it, and not apart from it.

They have to take pride in what the company's mission is all about and be willing participants in the journey. In short, they must believe.

If, for example, you as the CEO decides to embrace the green agenda because it is the most exciting and PR-savvy option, your staff may be wondering what you are talking about because they can see that the work they do is everything but green.

Likewise, you may bask in the limelight by giving away 20% of your profits to an organisation that promotes women's causes, yet ignore the fact that the women who work in your company are infuriated that there is a definite glass ceiling as far as they are concerned.

Sometimes, excessive publicity works against genuine social responsibility.

I have challenged a number of people to embark on a policy where they will do good but not get any media write-up and they think I am joking and quickly change the topic.

I find that there is a genuine concern on the part of the smaller companies to embark on CSR initiatives but they are often intimidated by what the big boys are doing. Or at least seen to be doing.

When we were promoting the inaugural Star Outstanding Business Awards, we took great pains to explain to the would-be participants that nothing is too small or insignificant to be recognised.

We explained that if they cared about the community or the environment, and not just the bottom line, when they are starting out, they will be contributing to a better future for all.

One of the eventual winners, for example, was a small shoe company in Terengganu called Kedai Kasut YOU which won the Gold in the Community category.

Kasut YOU started its business with only two shoplots along Jalan Banggol, Kuala Terengganu in April 2002. It now has 11 outlets but what wowed the judges was the fact that they had a simple CSR initiative whereby they gave out free shoes to the poor in the areas where they operated.

I know of many companies that quietly go about doing their CSR in this manner and I believe our society is so much the richer for it.

The catalytic effect is a very powerful one. It is important for any CSR policy to first impact the staff before it can impact those they come into contact with every day.

As an analogy, when we make a phone call to a company, we are nowadays put through a system that requires us to push so many buttons that we eventually give up.

What is hilarious, of course, is that we will be greeted with a message that says, Your call is important to us, or We value you as our customer.

And sometimes when we do get to a real human being at the end of the line, she may not be particularly helpful.

At the end of the day, as employees, we must be good ambassadors because our words and actions can either enhance the company's CSR policy or negate its real value.

The people at the top of the company are few in numbers. They are like the generals who issue orders to the ordinary soldiers.

But if they want the soldiers to march to their tune, they must themselves walk the talk. And that applies to all aspects of the business, not just the CSR policy.

Deputy executive editor Soo Ewe Jin applauds Maybank for its creative global social responsibility initiative when it garnered all its 10,000 employees worldwide for a day of community work on Saturday to make a difference where they are.